Pursuing the Past
Have you ever wondered who once called your house home? Pursuing the Past is a newly launched, independent historical research agency dedicated to uncovering the stories behind homes across the UK.
I partnered with Pursuing the Past to create a compelling visual brand identity that positions the exploration of house histories as a thoughtful and aspirational lifestyle choice, which was key for the brand launch.
The visual identity seamlessly blends the brand’s passion for history with an eye for exceptional design. Drawing inspiration from heritage movements like the Arts & Crafts era, the intricate patterns of William Morris wallpaper, and the rich, timeless colour palettes found in historic homes, the result is a visual narrative that celebrates both tradition and elegance. This set the stage for the brand’s successful entry into the market.
services
Brand Strategy
Brand Identity
Logo Design
Stationary Design
Wall print design
More than just a logo, the brand uses a whole suite of logos that are flexible and work across a broad range of applications.
Custom brand patterns inspired by heritage wallpaper designs are used across the design application. These patterns are strategically applied across design elements, boosting brand recognition while adding a bespoke, distinctive touch.
Client feedback“Working with Camila was one of the best decisions I made in launching my business. She took the time to really understand my vision for the brand and my services, which resulted in a beautiful suite of brand visuals that perfectly express my work to my ideal clients. I have no doubt that the branding Camila created played a big part in the success of my launch.”
Rebecca - Owner, Pursuing the Past
