How to choose the perfect font for your brand & website
When it comes to creating a brand or website, typography is a crucial part of the process. Using the right font can help you communicate your brand's personality and values effectively, while the wrong one can send mixed messages. Here are some tips to help you choose the perfect font for your brand.
Understand your brand personality
Before you start looking for fonts, you need to have a clear understanding of your brand's personality. Is it playful and fun, or serious and professional? Is it modern and sleek, or classic and traditional? This is the kind of thing that is usually developed and identified in the brand strategy process. Once you have a clear understanding of your brand personality, you can start looking for fonts that match it.
Consider legibility
While it's important to choose a font that matches your brand personality, it's equally important to choose a font that's easy to read. If your font is difficult to read, it’s extremely off-putting and people will be less likely to engage with your brand. It’s also very important to make sure you choose a font that's legible in all sizes and on all different devices.
Limit your font choices
It's easy to get overwhelmed by the massive amount of fonts available these days. To make the process easier, limit your font choices to a few options. This will help you avoid decision fatigue and make it easier to choose the perfect font to accompany your brand.
Test your font choices
Once you've narrowed down your font choices, it's time to test them out. Create a few text samples including a headline and a paragraph of text and place them alongside your logo or brand name. Compare a few different variations side-by-side. This will give you a better idea of how each font looks and help you make a more informed decision.
Get feedback
Finally, don't be afraid to get feedback from others. If you’re not able to hire a professional designer, show your font choices to friends, family, or colleagues and ask for their opinions. This can help you identify issues you may have missed and ultimately choose the perfect font for your brand.
By following these tips, you should be able to choose a brand font that effectively communicates your brand's personality and values, while also being legible and visually appealing.
Here are a great few budgett-friendly where you can start your font search:
TIP: Don’t forget to check the licensing of your chosen font. If you’d rather use a free font make sure that this extends to commercial use!
