This may seem like an obvious one but I think it’s pretty important for a business to have its own website. I’m so surprised how often I come across small businesses that doesn’t have a website but instead rely on a social media platforms as its online home of choice. As a professional web designer I may be bias, but this is something I’d strongly advise against. Having a professionally designed website is crucial for any business, no matter how small.

Here’s why:

More Control

One of the most important reasons is control. A professionally designed website provides more control over a business's online presence and helps make sure customers have a positive experience with the brand. Social media may be great for helping small businesses promote their brand to certain audiences, but these pages are never truly owned by the business. It will also always be subject to the whims of unpredictable algorithms. This can be frustrating for small business owners who may not have the resources to keep up with the platforms constant changes.

On the other hand, launching a professional website provides small businesses with the opportunity to carve its own bespoke corner of the internet. By creating a website that is optimised for search engines and user experience, small businesses can ensure that potential customers have a positive experience with the brand. Additionally, a website can serve as a hub for all of the business's online activity, allowing small businesses to showcase their products and services, and communicate directly with their customers.

Improved Trust

This is also a big one. Having a professional website design immediately increases your business's credibility and trust among potential customers. It’s not enough to just exist though, it also needs to look good. A website that looks outdated, messy or unprofessional can turn away potential customers who may think that your business is not legitimate or trustworthy.

Increased Reach

A website can also help small businesses to expand their reach and connect with potential customers outside of their local area or existing customer-base. By optimising websites for search engines, small businesses can improve their visibility in search results and attract more traffic to their site. This can translate into more leads, more customers, and more revenue for the business.

Investing in a professional web design can be a game-changer for your business and can help you stand out from your competitors in today's crowded digital landscape. So if you don't already have a website, it's time to start thinking about launching one today! If you’d like some help with that, I’d love to chat with you about your business.

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