How to create a brand: a beginner's guide for small businesses
Running a small creative business or freelancing can be a lot of hard work, especially when, let’s face it, times are tough.
When you have so much to do and financial pressures are mounting, investing in expensive branding often just isn't realistic. The problem is, having a strong visual identity is pretty key to standing out and attracting clients. So, I've put together a free guide: "How to create a brand: a beginner's guide for small businesses." It's designed to help you create a memorable brand without the need for professional design services. Well, at least for now.
Why bother with branding?
I hear this question a lot. But branding isn't just for big companies, and it's not just about a logo! As a freelancer or small business owner, your brand is your public face. A consistent look makes you more recognisable and trustworthy to potential clients. Plus, it really does help you stand out in a crowded marketplace.
What's inside the guide?
I've broken down the essentials of DIY branding into easy-to-follow steps:
Logo design: tips on creating a logo that reflects your unique style and values
Colour choices: how to pick colours that resonate with your audience and set the right mood
Typography: selecting fonts that are on-brand and legible (it’s incredible how often the latter is neglected)
Consistent application: ensuring your brand looks cohesive across all the many platforms you’re expected to turn up on
What's in it for you?
By following the guide, you'll:
Boost recognition: a solid visual identity makes your business more memorable
Look more professional: consistency shows you're serious and trustworthy - this honestly makes a world of difference
Stand out: a distinctive brand gives you an edge over competitors
Building your brand doesn't have to be daunting. With this guide, you'll have the tools to create a visual identity that truly represents your business. Download "How to create a brand: a beginner's guide for small businesses" today and get started.
Remember, your brand is more than just a logo; it's the unique story you tell the world. Make it a good one and give it some proper thought!
