Why Squarespace is the best website platform for creative businesses
I spent many years designing websites for platforms like WordPress and I used to get so frustrated. As a designer, I wanted creative flexibility and not have to rely entirely on a developer to build from scratch. As a back-end user, I needed a system that wasn’t a nightmare to manage. And as someone who hands websites over to clients, I wanted something that wouldn’t leave them feeling completely overwhelmed and confused.
That’s why I now only use Squarespace for web design and build. For small creative businesses, it strikes the perfect balance between design freedom, ease of use, and also has extra benefits like built-in marketing tools. Whether you're a photographer, designer, maker, or independent brand, having a website that looks professional and works effortlessly shouldn’t be complicated. Here’s why I think Squarespace is the best web build platform.
1. Creative freedom without the hassle
One of the most frustrating things I found about WordPress was how clunky it felt when trying to create completely bespoke designs. Yes, it’s customisable, but that meant either using a separate developer or battling with plugins, themes, and endless updates just to get a site looking and functioning the way I wanted.
With Squarespace, I get complete design flexibility without any of the headache. I use a combination of their built-in tools and custom CSS to tweak layouts, typography, and animations to create a site that’s completely unique to each client. Unlike rigid drag-and-drop builders, Squarespace allows for creativity without sacrificing usability. This is so important for creative entrepreneurs who want to stand out.
2. Easy for clients to manage
One of the most common questions I get as a web designer from creative business owners is: “What happens when I need to update my website?” Squarespace makes this so easy.
The interface is so clean, intuitive and easy to navigate
Updating text, swapping images, or adding a new blog post doesn’t require coding skills
There’s no need to worry about plugins - everything you need is already built in
Once I hand over a completed website, I make sure my clients feel confident managing it. And because Squarespace doesn’t rely on external plugins, there’s far less chance of things going wrong in the future.
3. Easy to keep everything on-brand
For small businesses, a strong and consistent brand is essential - but it can be surprisingly difficult to maintain, especially when juggling multiple platforms.
Squarespace makes it incredibly easy to keep everything cohesive. With built-in branding tools, you can:
Lock in your brand fonts and colours site-wide, so everything stays visually consistent
Upload and store brand assets, like logos and icons, for quick access
Ensure consistency across all pages with pre-set styles for headings, body text, and buttons
Create and edit branded marketing materials directly within Squarespace - email campaigns, blog posts, and even social media graphics can all align with your brand’s aesthetic
Instead of constantly tweaking settings or worrying about mismatched fonts, Squarespace ensures your brand identity stays polished and professional, no matter what you add or update.
4. Built-in SEO and marketing tools
A beautifully designed website is pointless if no one can find it. Squarespace takes care of SEO without needing third-party plugins (unlike WordPress, which relies on add-ons like Yoast). Out of the box, it provides:
Customisable meta titles and descriptions for every page
Automatic mobile optimisation
Fast, reliable hosting (no need to shop around for a separate provider)
Clean, SEO-friendly site structures that search engines love
Beyond SEO, Squarespace also has built-in marketing tools, including:
Email campaigns to send newsletters directly from your website
Social media integrations for seamless sharing
E-commerce tools for creatives who want to sell online
For small creative business owners who don’t have time to manage ten different platforms, having everything in one place is a game changer.
5. No surprise tech headaches
Let’s be honest - WordPress maintenance can be a nightmare. Between hosting issues, plugin conflicts, security concerns, and software updates, I’ve had countless experiences of sites going down unexpectedly.
With Squarespace, all of that is taken care of. There’s no need to worry about security patches, software updates, or whether your hosting is running properly. It just works.
For small business owners who want to focus on their actual work, not constantly dealing with website issues, this alone makes Squarespace a smart choice.
Squarespace is never going to be for everyone, but for small creative businesses, it’s the best platform I’ve found. It offers creative flexibility, easy management, built-in SEO and marketing tools, and a hassle-free experience.
If you’re looking for a beautifully designed website that’s built to last, without the stress of maintaining it yourself, let’s chat. I’d love to help.
